Google's into Something Big

No doubt Google has done an enormous amount of work in the field of technology in providing us the ease to surf and use internet in the form of search, Gmail, Google Maps, YouTube, Chrome. The company is now on a mission to turn itself into one big product that understands each of us as one unified person.

Google is in the process of tying all its products together so that the use of one thing can inform the others, the company has still not disclosed its mega project and has not told users what it means.

In a forceful Gizmodo essay called “The Case Against Google,” Mat Honan argues that Google has become evil, because the company’s leadership now realizes that, in a world divided into apps and social networks, playing on the open Web won’t cut it anymore. 

As Honan accurately describes the situation, in order to answer complex and subjective queries, Google needs to know a lot about the person asking the question. And that requires entrusting Google with lots of our private data and control.

But people want to live in a world where they can use the best tools and they work together. They don’t necessarily need Google to be the one to connect everything, but I’m not opposed to Google making it happen with some combination of its own products and other people’s.

Here’s a scenario that sticks in my mind. I want my phone to buzz me to say, “Hey, you should really leave now, because with the extra traffic today, your next meeting is 35 minutes away.”

And then the phone should tell me what I need to know about who I’m meeting with, and show me our recent correspondence and his or her latest tweets, and what friends and interests and experiences we have in common. It should tell me exactly where the meeting is and what’s a good place to park, and then it should start speaking turn-by-turn directions. If traffic gets worse, it should help compose a text to the person’s cell number that says I’ll be a few minutes late, and help me send it without distracting me from driving.

And then the phone should tell me what I need to know about who I’m meeting with, and show me our recent correspondence and his or her latest tweets, and what friends and interests and experiences we have in common. It should tell me exactly where the meeting is and what’s a good place to park, and then it should start speaking turn-by-turn directions. If traffic gets worse, it should help compose a text to the person’s cell number that says I’ll be a few minutes late, and help me send it without distracting me from driving. 

Now you think for a moment that your all work is divided into different apps and that is the thing which is difficult for the people to glance on their phone before doing anything and open their apps and all that.

But the thing is when people look for local stuff they generally prefer Yelp and Foursquare to Google's local products. If anyone wants the news on latest technology, people will use Twitter. Facebook is where my every friend is and people use Skype and AIM to chat with others. 

So if Google is into one unified and bigger project where people will get everything they need then why people - who are on Google for five or more years - would prefer in local app. That unified identity everyone will one and it will be very easy for people to to select their option to make their lives more comfortable n easy. 

reference (http://allthingsd.com)